Marketing Analyst

Do you want to turn marketing data into clear insights that drive growth and commercial impact? Talentech is in the middle of an exciting transformation. Following a merger, we’re building a stronger group with a new product portfolio, a clearer brand, and higher ambitions. Marketing performance and ROI will be central to how we scale. We’re now looking for a Marketing Analyst to lead our marketing data function and ensure we have end-to-end visibility from spend to revenue. What you’ll do • Own and develop the marketing data strategy aligned with commercial goals • Ensure end-to-end visibility from marketing spend to pipeline and revenue • Define and track core performance metrics across the full funnel • Build and maintain dashboards and executive reporting with clear KPIs and insights • Partner closely with Paid Media, CRM, Finance, and Data teams • Drive attribution, forecasting, and performance measurement • Lead campaign performance reviews and optimization initiatives • Translate complex data into actionable recommendations for marketing and leadership • Improve processes, automation, and tools to increase accuracy and efficiency • Build structure and ways of working that scale across markets and products Who you are • 5-8 + years of experience in marketing analytics, BI, or performance data • Proven experience owning marketing performance reporting with clear commercial impact • Strong understanding of marketing KPIs, attribution models, and growth levers • Advanced skills in BI tools (Tableau, Power BI, or Looker), SQL, and GA4 • Experience with Funnel.io, Snowflake, and multi-channel data integrations • Strong Excel skills and experience with reporting automation • Confident communicator with strong data storytelling skills, comfortable presenting to executives • Structured, independent, and process-driven - you can set up what doesn’t exist yet • Fluent in English • Based in Stockholm