Lifecycle Automation Operator

Global Performance Operator - CRM Journeys, Email, SMS, Nurture, Retargeting & Reactivation

Company Platform: Nordic Investin Group & Sister Companies Role Type: Hands-on operator / builder - not a status title Talent Market: US-style performance standards; global candidates welcome

Why This Role Exists

We need a lifecycle operator to ensure that no leads, students, candidates, clients, or partners fall through the cracks. Every relevant contact must enter a structured flow that drives them to the next meaningful action.

About Nordic Investin Group

Nordic Investin Group and its sister companies operate across:

• Education

• AI

• Legal services

• Talent and staffing

• Digital platforms

• International expansion

• Capital strategy

We build practical, revenue-driven businesses. This requires individuals who can take unclear, slow, manual, or broken processes and transform them into functional, scalable systems.

This is a global role open to candidates worldwide. The working environment follows US-style execution standards:

• Speed

• Ownership

• Measurable output

• Direct feedback

• Accountability

The final employing entity, assignment scope, and company placement will be determined after the interview process.

Your Mission

Build and optimize lifecycle systems across:

• CRM workflows

• Email and SMS communication

• Retargeting and reminders

• Nurture campaigns

• Onboarding journeys

• Reactivation sequences

Key Responsibilities

• Build automated journeys for leads, candidates, students, clients, and partners

• Segment audiences based on interest, stage, behavior, source, and next-best action

• Write, test, and refine messaging that supports booking, applications, purchases, responses, and re-engagement

• Integrate lifecycle flows with CRM systems, dashboards, forms, landing pages, and sales follow-up

• Identify funnel drop-offs and implement automated recovery sequences

• Track and optimize performance across open rates, clicks, replies, bookings, conversions, and revenue impact

First 90 Days

• Map current contact journeys and identify missing follow-up points

• Launch a priority nurture flow for a commercial or recruitment funnel

• Build a reactivation flow for inactive or legacy contacts

• Develop a lifecycle performance dashboard to track funnel movement

KPI Framework

• Journey coverage

• Response rate

• Conversion lift

• Drop-off recovery

• Message performance

• Automation reliability

Who We Are Looking For

• Experience with CRM systems, email tools, automation, lifecycle marketing, or revenue operations

• Strong writing skills and sound segmentation logic

• A clear understanding of funnels and human behavior

• Ability to build practical automations without overengineering

• Motivated by measurable improvement and continuous iteration

This Role Is Not for You If

• You require fully defined structures before taking action

• You prioritize meetings, opinions, or process over execution

• You wait for instructions instead of initiating next steps

• You avoid accountability tied to metrics, deadlines, or deliverables

• You are seeking a title rather than an operating role

Selection Process

We hire based on demonstrated execution, not resume language. The process may include:

• Intro conversation focused on pace, ownership, and execution history

• Role-specific work sample or case assignment

• Practical assessment based on real company work

• Reference checks with individuals who have observed you performing under pressure

• Final discussion covering company placement, scope, expectations, and compensation

How to Apply

Submit a concise overview of what you have:

• Built

• Solved

• Sold

• Improved

• Delivered

• Automated

Focus on evidence of execution and ownership. Demonstrate how you move work forward without waiting for permission.

Core Expectation

Take responsibility. Solve problems. Ship work. Drive results beyond standard levels.

Öppen för alla Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.